Clemson U. reviving the Palmetto Poll

Clemson University will revive and modernize its Palmetto Poll by combining social media analytics with traditional polling methods in the statewide public opinion survey. Clemson faculty involved in the Palmetto Poll are gathering data from political conversation using the university’s Social Media Listening Center to inform polling activities around the 2020 Democratic primary and the 2020 Presidential election. The poll has contributed to the public dialogue among South Carolinians since 1999 by sharing information about attitudes.